Alexis Kafkis

I make complex ideas easy to understand and new products easy to want.

Los Angeles + New York

Jona

Feals

Keith's Cacao

Researcher at a microscope behind red gradient bands

The Los Angeles Project

Flower Water

Away

Jona 2023 – 2024

Role: Head of Brand
The idea: Microbiome tests were confusing and overpromised. I made Jona a guide, not a test: an explorer of your inner ocean, from the belly of the whale back to the surface.
Result: Took the brand from stealth to launch alongside a $5M seed, covered by the WSJ and Fortune. The brand still runs the company today.
Team: Started from a five-slide founder deck. Built everything alongside the founder with a design director and a designer.
Responsibilities: Identity, test kit, product look and feel, website, content, launch

Jona brand video Watch on YouTube ↗

Jona business cards in cream, black and blue

Turning microbiome data into real health insights, with Jona's founder

Turning microbiome data into real health insights Watch on YouTube ↗

PressLaunch coverage, 2023 – 2024

Feals 2021

Role: Creative Growth Lead
The idea: CBD ads had to teach, stay compliant and still sell. I ran always-on growth creative that did all three, and positioned The Mints launch as a way to feel calm getting close again after lockdown.
Result: Grew with the brand through its Series A, on $500K a month in Meta spend and 200+ new ads a quarter.
Team + budget: Reported to the Creative Director. Led a senior designer and an animator, plus freelancers and agency partners. $500K a month Meta budget.
Responsibilities: Launch strategy and positioning, always-on paid social, direct mail, print and OOH

Feals Mints billboard wall on Abbot Kinney

Keith's Cacao 2025 – Now

Role: Head of Brand Marketing, reporting to the CEO
The idea: After founder Keith Wilson passed, the brand still lived in hippie ceremony circles. I'm carrying it into a new era, from ceremony to everyday wellness, without losing its roots.
Result: I run the full marketing program on under 5% of revenue. Email drives about half of sales.
Team + budget: Social media manager, writer, designer, plus agency and freelance partners. Brought the whole team onto AI tools and workflows, from Meta creative to Klaviyo automation.
Responsibilities: Brand, email, social, wholesale, and Homecoming, the annual retreat

Cacao poured into a cup: Long before chocolate there was cacao

A woman sipping from a Keith's Cacao cup

Product page image: the benefits of cacao

Email: here is what one cup of Keith's Cacao actually does, full length

The Los Angeles Project 2024

Role: Brand strategy, creative direction, copywriting
The idea: Gene editing makes people nervous, and the team had to stay anonymous. I built a brand from pixels and microscope imagery so the science could lead, with no faces.
Result: The founders took the brand into their seed round and raised.
Team: Worked with the founders. Hired and directed the designer.
Responsibilities: Brand identity for a biotech startup building new forms of life, ahead of its seed round: strategy, voice, guidelines, website

Building Better Life, with gene sequencing gradient bands

Photography direction: microscopic organic life

L.A.P. is an independent organization dedicated to reimagining gene editing technology

Researcher with face pixelated for anonymity

Hands in red light behind gradient bands

Flower Water 2025 – Now

Role: Founder
The idea: People are drinking less but still want to feel something together. Flower Water revives the Dionysian ritual: flower-forward social drinks for life after alcohol.
Result: Our founders’ drop sold out in 6 hours. 10% of everyone who saw the email bought.
Team: Built with a Head of Product who co-founded Kin Euphorics, and a Head of Design.
Responsibilities: Brand, positioning, packaging, product, production, launch

Kanna Ginger Spritz with coupes and a marble bust at sunset

Kanna and cannabis bottles on stone columns

Lexi laughing with a goblet and a bottle at a dinner party

Away Giant Spoon, 2019

Role: Associate Creative Director, Art
The idea: Away is transforming travel so travel can transform you. We told true stories of trips that changed people.
Result: Away's first global brand platform and its first TV campaign.
Team + budget: Creative director, ACD copy, senior designer, junior copywriter and executive producer. About $1.5M budget.
Responsibilities: Brand platform, rebrand, visual direction for the TV campaign and stills

Until Sunrise :30

Letter to Mallorca :30

Third Wheel :30

The Move :30

For 12 years I've solved business problems with creative ideas. Sometimes that's a brand. Sometimes it's a campaign, an ad or a new retail strategy.

More about me →

Alexis Kafkis
Los Angeles + New York

For 12 years I've solved business problems with creative ideas. Sometimes that's a brand. Sometimes it's a campaign, an ad or a new retail strategy.

I started in agencies, building brands for Away, Nike, MongoDB and Adobe. Then I went in-house, because I've always wanted to build my own.

Now I lead brand and marketing for wellness companies. I took Jona from stealth to launch, launched Feals products in the middle of the pandemic, and run all of marketing at Keith's Cacao.

I don't ask how to sell a product. I ask how to make it so good it sells itself.

A great brand can sell a bad product once. Only a great product makes people stay. My work lives where the two meet.

Also

MongoDB, Day Zero: Interactive film for game developers, premiered on Twitch. Tribeca X 2021 finalist. Giant Spoon.
Nike, ASICS, Uniqlo, Toyota: Retail and service innovation in Shanghai and Tokyo. Inamoto & Co.

Clients

Adobe, Away, Nike, MongoDB, Toyota, Uniqlo, MassMutual, Viacom, ASICS, Jona, Keith's Cacao, Feals

Agencies

Giant Spoon, 72andSunny, I&CO, Co:Collective, Caveat, Circus Maximus

Contact

alexiskafkis@gmail.com
LinkedIn
Résumé [ PDF link to come ]