It's like insurance, for your meat.

Role: Art Director

Client: Yummly

Agency: Caveat

For the launch of their new smart meat thermometer, Yummly asked the team to create a social campaign that will break through all the #foodporn on our feeds. With dual sensors, wifi connectivity, personalized doneness, and push notifications it's basically impossible to ever burn your meat again. Buying the Yummly Smart Thermometer is like insuring your most expensive grocery item - your meat.