Shop like you text.

Role: Art Direction, Copywriting

Client: Uniqlo

Meet IQ, Uniqlo’s first chatbot. She lives on Facebook Messenger in the US and turns the traditional customer interaction from a transaction to a conversation. IQ is a part of Uniqlo’s Ariake initiative which aims to strengthen their digital offerings as a brand.

Chat with IQ

Credits

Creative Direction: Rei Inamoto; Product Lead: Chelsea; Designer: Eri Miyagi; AI Partner: Mindmeld