Refreshingly close. Surprisingly calm.

Role: Creative Lead, Marketing & Growth

Brand: Feals

In the Summer of 2021 Feals launched their second product, The Mints, and they couldn't have come at a better time. The Feals Mints are fast-acting CBD mints for when you need a quick dose of calm and in the Summer of 2021, most people could use a little help with social anxiety. The team decided that with the social freeze of a global pandemic thawing, we would launch our new product with a joyous campaign celebrating the ability to be close once again...and feel calm while doing so. 

Photo and video shoot


Out of Home (Abbot Kinney & Melrose)


Feals - Abbot KinneyFeals - Abbot Kinney
19291 - 8151 Melrose Ave. and N. Kilkea Dr. (11)19291 - 8151 Melrose Ave. and N. Kilkea Dr. (11)

Paid Social