Branding and overall creative direction for Los Angeles based candle company, Roam East. By importing natural materials from Bali and filling with scents remeniscent of the jungle, they hope to infuse a bit of Bali's beauty into every home.
In branding Roam East I strived for simplicity so the bold and beautiful candles could own the stage. A simple typographic logo with a rotated "A" pointing East alludes to the brand's origin and name in a subtle but ownable way. Accent lines visually inspired by topographical marks and teak wood rings create an organic feel cohesive with the nature of the product.
Roam East is currently only available wholesale but a direct to consumer website is launching Fall 2018.