DAY ZERO

An Interactive Thriller

Role: Associate Creative Director

Client: MongoDB

Agency: Giant Spoon 

MongoDB Atlas wanted to target game developers to use their cloud database service. Game developers are an extremely advertising adverse segment so we came back to them with an idea that wasn't an ad selling their product but a creative world in which their product was heroed - an interactive film about a game developer caught in her own game. Think Mr. Robot meets Bandersnatch. 

Agency: Giant Spoon NYC

Creative Director: Ian Grody

Client: MongoDB

Director: Benny Nicks

Production: Colossale

Editing: Nomad