GU STYLE STUDIO

The Next Chapter of Retail

Role: Design Lead

Client: GU

GU (a Fast Retailing company akin to Forever 21 in the states) came to Inamoto & Co for a cutting edge, future of retail concept for their new Harajuku flagship store. Working with our CCO, I led the design of the experience and customer jounrneys for what has become GU Style Studio - a showroom style store where visitors shop with their phones. GU gave us two primary goals: generate data and minimize square footage. Starting with a deep dive into their existing shopper's behaviors, I was able to identify three primary experience pillars: Discovery, Styling, and Convenince from which I designed various customer journey's employing a mobile-first mindset. GU Style Studio opened December 2018 in the Harajuku district of Tokyo.

FULL PROJECT DETAILS COMING SOON

In the meantime feel free to learn more at the GU Style Studio site.

PRESS