DiscoChains
Volume 2: GlamTown
Role: Co-founder & Creative Direction
Client: DiscoChains
We launched Volume 2 of DiscoChains for the second product launch of our new glass chains. Influenced by the iridescent sheen of the product, the new creative direction for this campaign brought DiscoChains from day to night in a glamorous and modern ode to Disco glam.
As Creative Director across every touchpoint, my role is to build a campaign that ties back to both the product and the brand.
CAMPAIGN COLORS
Every campaign's colors are strategically derived from the products. Influenced by the glamour of nightlife, the palette is comprised of deep gem tones that correspond to the individual chains.
