How will a brand dependent on water survive a global water crisis? Simply, how will Brita survive if there is no water left to filter? They will take it from the air. In developing the next chapter for Brita we looked to simple, scalable innovation to help survive the global water crisis and to help millions of people in Southeast Asia survive too. The region is home to 21% of the global population but only has 8% of the global water resources. Of the water sources they have, many are polluted with waterborne and mosquito borne illnesses. However, they do have ample humidity and motorbikes...
Cannes Future Lions Shortlist 2016
Created with Nima Khalilian and Emily Hovis