AWAY GLOBAL CAMPAIGN
Inspired by true stories of transformative travel.
Role: Senior Art Director
Client: Away Travel
As lead visual creative, I worked with the team at Giant Spoon to develop and execute the first global brand campaign for Away. The team established a strong strategy which emphasized how Away is transforming travel so travel can transform customers, which served as a launchpad for a TV campaign of true transformative travel stories gathered from Away customers and employees. Production took place in Summer 2019 and creative will live on national television, social, and Away assets starting in Fall.
